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Originally the operator of hydroelectric power stations in
Norway, Norsk Hydro expanded into petroleum production with
the discovery of vast reserves of petroleum in the North Sea
in the Seventies. Hydro's first significant entry into
petroleum marketing was in neighboring Denmark, where it
acquired and rebranded stations operated by the Uno-X
independent. In 1995, Hydro acquired the Danish and Norwegian
Texaco subsidiaries and merged them with its own operations.
An unusual rebranding took place wherein both logos appeared
on station signage and on advertising. This map of Denmark
depicts the "twin logo".
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This 1997 station locator map of Denmark shows the new Hydro
Texaco logo adopted after the Texaco and Hydro properties were
integrated. Somewhat intriguing in appearance, the logo
combines the "y" from Hydro with the "x" from Texaco.
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