Caption pending The Oklahoma Oil Company was a small discounter based in Chicago, Illinois. This 1955 map was issued just before the company's acquisition by Standard Oil Co. of New Jersey.
After Oklahoma's 1956 acquisition by Standard Oil Co. of New Jersey, the company adopted an oval logo reminiscent of the familiar Esso logo. This map was issued in 1960. By the end of that year, Oklahoma stations had been rebranded as Enco using the same logo design. Old Dutch marketed within Michigan and its logo played on the large Dutch population of that state. Of course the logo contained a windmill. This map dates from 1941.
Caption pending Caption pending
The Oval-E brand was adopted in 1946 to replace the Powerine brand in the western and Pacific northwest states owned by a subsidiary of Standard Oil Company of New Jersey. The Esso brand could not be used outside Jersey Standard's east coast base, so Esso's trademark Greek "E" and oval logo were adopted in what must have one of the more odd brand names. Owens was an independent marketer headquartered in Bloomington, Illinois. The company operated a number of stations in the midwest. This map was issued in 1962 and shows the company's older "Oco Pep" identity.
 
Owens was acquired by Clark in the late Sixties. This map dates from 1971 and its rear cover includes a list of all Owens station locations. Following the energy crisis of the Seventies, Owens retail stations were either rebranded as Clark or were closed.  


Saturday, June 25, 2005