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The Oval-E brand was adopted in 1946 to replace the Powerine
brand in the western and Pacific northwest states owned by a
subsidiary of Standard Oil Company of New Jersey. The Esso
brand could not be used outside Jersey Standard's east coast
base, so Esso's trademark Greek "E" and oval logo were adopted
in what must have one of the more odd brand names.
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Owens was an independent marketer headquartered in
Bloomington, Illinois. The company operated a number of
stations in the midwest. This map was issued in 1962 and shows
the company's older "Oco Pep" identity.
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